FAIRFIELD, NJ (December 2022) – Venture Products LLC. is pleased to announce its partnership with Barstool Sports, the top-rated digital sports, entertainment, and media brand, to develop a line of outdoor lifestyle and Gameday tailgating products. Barstool Sports is one of the most influential Millennial and Gen-Z content destinations, with over 65 brands, 72 personalities, and 95 shows across every media platform.
The Barstool lineup features a cohesive collection of outdoor folding chairs, tables, bleacher/stadium seats, canopies, and soft coolers. It highlights products fans desire for Gameday sporting events, tailgating, backyards, camping, and mancaves everywhere.
"Barstool Sports is a perfect line extension for our company, and it's a brand that truly resonates with Millennial and Gen-Z consumers," said Steve Fischer, a Partner at Venture Products. "Partnering with Barstool enables us to provide our customers with tailgating products that fans will love, and we're truly excited to grow this business."
Kathy Alagna, Brand Manager for Venture Products, added, "Our goal for this line was to create the best quality outdoor products with features that people want, like insulated cup holders, phone/accessory holders, and true comfort for outdoor activities. We're genuinely delivering value & quality to our customers, and we're excited about the pairing of Barstool Sports in this category. It's such a natural fit for the avid sports fan."
