172O LEGACY, LLC ANNOUNCES LICENSE AGREEMENT WITH THE NATIONAL BASKEBALL ASSOCIATION (NBA)
January 17, 2018
New York, NY – 1720 Legacy, LLC announced today that it has entered in to a multi-year licensing agreement with The National Basketball Association (NBA). This partnership grants the rights to all 30 team logos.
Under the license, 1720 Legacy will produce and distribute men’s and women’s lifestyle apparel under the FISLL label in the USA and Canada. The first collections will launch for Fall 2018 and will be sold to National Department Stores, Specialty Retailers, NBA Arenas, NBA Store and FISLL.com.
Allan Houston, Co-owner of 1720 Legacy, LLC, said “As a former NBA player, I understand the brand value and impact of our league. I am thrilled to partner with the NBA to bring team inspired lifestyle apparel to the athletes, families, and loyal fans. Clothing with a purpose, designed to empower and inspire all people to develop a winning mentality, and consider the significance of their personal legacy.”
Dave Huie, Co-owner of 1720 Legacy, LLC, said “We are proud to have teamed up with the NBA again. The new FISLL collection is more than just clothing. It’s about a mindset, and knowing that you matter. It’s about exemplifying the FISLL Life Fundamentals in your daily life and finding your purpose for being. We want people to LIVE IT and WEAR IT.”
FISLL is a movement of those who share the vision of Allan Houston. A lifestyle brand synonymous with human development and personal growth, FISLL helps people engrain the fundamentals of Faith, Integrity, Sacrifice, Leadership and Legacy into their daily life patterns. FISLL empowers all people to IGNITE THEIR LEGACY. Through lifestyle apparel and experiential community programs, FISLL exists to inspire people to Live Better, Perform Better, and Lead Better.
About Allan Houston
Allan Houston is a two-time NBA All-Star, Olympic Gold Medalist, Husband, Father, Son, Philanthropist and Innovator who is currently the Assistant General Manager of the New York Knicks, General Manager of the Westchester Knicks, and Chairman of FISLL Media, LLC, a diversified media and apparel firm. His dedication to empower the next generation is demonstrated through the exciting work of the Allan Houston Legacy Foundation (AHLF). He and his wife Tamara are proud parents of seven children.
About Dave “UNK” Huie
Dave Huie is a Marketing Executive and Visionary. He is the founder and former owner of UNK/NBA, and founder of Vio/K Marketing Group, which specializes in connecting companies and non-profit charities. Dave got his start in the banking industry, but found his true purpose in cultivating partnerships and creating merchandise that has a profound positive impact on humanity.
Theresa Scott Janelle Nottingham Burt
“IGNITE YOUR LEGACY WITH FISLL”